Telefilm Canada Announces New Criteria for “Success”

As first reported by the CBC (“Telefilm redefines Canadian film success”), Telefilm Canada’s 2011-12 Corporate Plan sets out a new “Success Index” intended to measure Telefilm’s (and the Canadian film industry’s) own success.  The new measure, which replaces a success metric which looked solely to share of Canadian box office gross, is comprised of commercial, cultural and industrial components:

  • Commercial (60% of the total index)
    • Box-office receipts in Canada
    • Gross domestic and international sales
  • Cultural (30%)
    • Number of selections and prizes at certain international festivals and events
    • Selected awards won at certain national competitive events and festivals
  • Industrial (10%)
    • Ratio of private versus public funding in productions supported by Telefilm

While, from the available information, it appears this new “Success Index” will apply initially to Telefilm’s own activities, it will be interesting to see whether it is applied more broadly through Telefilm’s own programs which measure “success”, such as the “envelope system” of the Canada Feature Film Fund, which allocates funding to producers who achieve box office success.

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Bob Tarantino

About Bob Tarantino

Bob Tarantino is Counsel at Dentons Canada LLP and focuses his practice on the interface between the entertainment industries and intellectual property law, with an emphasis on film and television production, financing, licensing, distribution, and IP acquisition and protection. His clients range from artists and independent producers to Canadian distributors and foreign studios and financiers at every stage of the creative process, from development to delivery and exploitation.

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