The Rise of the Transmedia Producer

Nikki Finke reports that the Producers Guild of America has ratified a new credit: “Transmedia Producer”.  The new credit would be given to individuals “responsible for a significant portion of a project’s long-term planning, development, production, and/or maintenance of narrative continuity across multiple platforms, and creation of original storylines for new platforms”.

The Producers Guild website provides extensive resources for determining the proper allocation of producer credits:

Bob Tarantino

About Bob Tarantino

Bob Tarantino is Counsel at Dentons Canada LLP and focuses his practice on the interface between the entertainment industries and intellectual property law, with an emphasis on film and television production, financing, licensing, distribution, and IP acquisition and protection. His clients range from artists and independent producers to Canadian distributors and foreign studios and financiers at every stage of the creative process, from development to delivery and exploitation.

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