CMPA’s The Branded Entertainment Landscape

The Canadian Media Production Association (CMPA) recently published the first in a series of white papers dedicated to branded entertainment in Canada.

The first white paper, released at Merging Media in Vancouver on November 6-7, 2013 focused on The Branded Entertainment Landscape.

The second white paper focusing on the issues facing Canadian independent film, TV and digital media producers is scheduled to be released at CMPA’s Prime Time in Ottawa taking place February 19-21, 2014. And, the final white paper, discussing the future of branded entertainment, is due to be released later in April 2014.

The study provides an in depth look at the industry and provides examples and input from Canada’s branded entertainment and media industry leaders, including Sara Perry, an associate in Heenan Blaikie’s Toronto office who regularly provides legal advice to both advertisers and entertainment companies operating in the branded entertainment space in Canada.

Bob Tarantino

About Bob Tarantino

Bob Tarantino is Counsel at Dentons Canada LLP and focuses his practice on the interface between the entertainment industries and intellectual property law, with an emphasis on film and television production, financing, licensing, distribution, and IP acquisition and protection. His clients range from artists and independent producers to Canadian distributors and foreign studios and financiers at every stage of the creative process, from development to delivery and exploitation.

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