The Canadian Media Production Association (CMPA) recently published the first in a series of white papers dedicated to branded entertainment in Canada.
The first white paper, released at Merging Media in Vancouver on November 6-7, 2013 focused on The Branded Entertainment Landscape.
The second white paper focusing on the issues facing Canadian independent film, TV and digital media producers is scheduled to be released at CMPA’s Prime Time in Ottawa taking place February 19-21, 2014. And, the final white paper, discussing the future of branded entertainment, is due to be released later in April 2014.
The study provides an in depth look at the industry and provides examples and input from Canada’s branded entertainment and media industry leaders, including Sara Perry, an associate in Heenan Blaikie’s Toronto office who regularly provides legal advice to both advertisers and entertainment companies operating in the branded entertainment space in Canada.