Fascinating article in the Wall Street Journal (hat tip: Tamera H. Bennett) about The Black-Eyed Peas (dubbed “The Most Corporate Band in America”), and the metrics of success in the contemporary music industry. Pull-quotes:
“I consider us a brand. A brand always has stylized decks, from colors to fonts. Here’s our demographic. Here’s the reach. Here’s the potential. Here’s how the consumer will benefit from the collaboration.”
… Selling records used to be the secret to success. The trajectory of the Black Eyed Peas has been about corporate connections.
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