Bands as Brands

Fascinating article in the Wall Street Journal (hat tip: Tamera H. Bennett) about The Black-Eyed Peas (dubbed “The Most Corporate Band in America”), and the metrics of success in the contemporary music industry.  Pull-quotes:

“I consider us a brand. A brand always has stylized decks, from colors to fonts. Here’s our demographic. Here’s the reach. Here’s the potential. Here’s how the consumer will benefit from the collaboration.”

… Selling records used to be the secret to success. The trajectory of the Black Eyed Peas has been about corporate connections.

Bob Tarantino

About Bob Tarantino

Bob Tarantino is Counsel at Dentons Canada LLP and focuses his practice on the interface between the entertainment industries and intellectual property law, with an emphasis on film and television production, financing, licensing, distribution, and IP acquisition and protection. His clients range from artists and independent producers to Canadian distributors and foreign studios and financiers at every stage of the creative process, from development to delivery and exploitation.

Full bio