Big Bang Theory and Negotiating TV Star Salaries

Nellie Andreeva, writing at Deadline: Hollywood (Coming This Summer To CBS And WBTV: 'The Big Bang Theory' Cast Renegotiations), provides some insight into the negotiation strategies used by agents and lawyers when a sitcom becomes a sizable hit:

One of the signature moves of the Friends cast was that they negotiated their deals together in an all-for-one, one-for-all fashion, getting to $100,000 per episode each in their first go-around with producer Warner Bros. TV after two seasons and eventually to $1 million per episode. Now, the cast of Big Bang is facing their first salary renegotiation with WBTV following a record-breaking syndication deal for the show, that netted the studio $2+M per episode. But I hear one of the three leads, Jim Parsons, is considering negotiating separately from co-stars Johnny Galecki and Kaley Cuoco.

... Parsons has already gotten recognition on the show with larger salary bumps early on. Since the trio’s initial salaries were based on their quotes, Galecki and Cuoco, both sitcom veterans, started off with bigger paychecks than Parsons who was less known. Going into season 4, all three have reached parity, each making around $60,000 per episode. ... And, whether the three renegotiate in coordination or not, I hear WBTV is looking to give them “favorite nations” deals, meaning all would get the best terms any of them was able to negotiate. “The studio has to do it that way,” one insider said. “They will have an unhappy set otherwise.”

The dynamic highlighted by the article is a challenging one when dealing with an ensemble of actors: while it may be prudent for "less valuable" members to try and yoke themselves to stars perceived to have more bargaining power, it is also difficult to avoid the conclusion that the bigger star may be better served by negotiating on their own and avoiding the dilution of their leverage.  That being said, financial considerations aren't the entire story: wide differentials in cast payments and perquisites can result in on-set tension (which can lead to a distinct lack of on-screen chemistry).

The dynamics at play are further complicated by the way in which actors on TV series are usually contracted: their first contract for the show will include a number of consecutive options which the producers can exercise to bring the actor back on subsequent seasons with pre-determined increases in salary (so, for example, the actor signs a contract to appear in the first season, and the agreement allows the producers to obligate the actor (assuming the show is renewed) to appear in a second, third, fourth, fifth or even sixth season, with the salary increasing by, say, 10% each season).  When a show, such as The Big Bang Theory, is a sizable hit, actors can get their salaries increased above the pre-determined bumps in at least two ways: first, savvy agents and lawyers can argue for increased salaries based on merit and in an effort to develop a congenial relationship with breakout stars; second, if producers need to engage the actor for seasons beyond the sixth, and wish to secure that agreement prior to, say, season four, then, as is expected to be the case with Big Bang, the producers will sweeten the deal by increasing the salary bumps on pending seasons.

Bill C-32: Photographers and Performers

Nathan Fan, writing at IPilogue, looks at the impact that Bill C-32 (the Copyright Modernization Act) would have on the copyrights of photographers and performers:

The Copyright Modernization Act seeks to eliminate the distinction between photographs and other works by removing section 13(2), putting photographers back on equal footing with other authors (see Bill C-32 section 7).

The Bill also completely removes section 10, which was also an exception to the authorship and term of protection for photographs (see Bill C-32 section 6). ... The repeal of section 10 in its entirety again attempts to equalize the rights of photographers with other authors.

... Bill C-32 also seeks to bring performer rights up to par with other creators by implementing the 1997 WIPO Performances and Phonograms Treaty (WPPT) and WIPO Copyright Treaty (WCT). Section 10 of Bill C-32 proposes to extend moral rights to performers for live aural performances or performances fixed in a sound recording and for the same duration as the copyright term, as required by Article 5 of the WPPT.

...Section 9 of Bill C-32 amends section 15 of the current Act to provide performers the exclusive right in digital distribution (making available to the public by telecommunication) of performances in sound recordings as well as the exclusive right to first sale or transfer of tangible copies of such sound recordings. Section 11 of the Bill also extends these rights to the makers of such sound recordings.

 

 As Nathan points out, the changes to the provisions affecting photographers and performers have attracted comparatively little attention in the wake of Bill C-32's introduction - but as his post demonstrates, the proposed changes are quite consequential for both sets of creators.

Self-Publishing Books: More Than Mere Finances

The contractual relationship between authors and book publishers is, as with most contracts, a matter of exchange: the author grants the exclusive right to publish a manuscript in exchange for the promises of the publisher to make certain payments in the form of advances and royalties.  The bargain is premised on the differential ability of authors and book publishers to exploit intellectual property: the conventional wisdom is that publishers are in a much stronger position to properly market, distribute and collect payments, and that authors are better served by concentrating on the creative process.  As that binary model evolves - into one where authors, via blogs and social media platforms, are becoming ever more involved in the marketing of their products, and where "self-publishing" becomes a viable option - we can expect increased scrutiny of the traditional author/publisher contract.

Last week the Wall Street Journal ('Vanity' Press Goes Digital) (hat tip: Steven Matthews at Slaw) highlighted the impact that digitization (from the internet to the publication of e-books) is having on the relationship between authors and publishers, particularly the economic aspect:

"If you are an author and you want to reach a lot of readers, up until recently you were smart to sell your book to a traditional publisher, because they controlled the printing press and distribution. That is starting to change now," says Mark Coker, founder of Silicon Valley start-up Smashwords Inc., which offers an e-book publishing and distribution service.

Fueling the shift is the growing popularity of electronic books, which few people were willing to read even three years ago. Apple Inc.' s iPad and e-reading devices such as Amazon's Kindle have made buying and reading digital books easy.

...

This month, Amazon is upping the ante, increasing the amount it pays authors to 70% of revenue, from 35%, for e-books priced from $2.99 to $9.99. A self-published author whose e-book lists for $9.99 on Amazon's Kindle e-bookstore will receive about $6.99 for each book sold. The author would net $1.75 on a similar new e-book sale by most major publishers.

...

Digital self-publishing is attracting even top-selling authors. F. Paul Wilson, who writes the popular "Repairman Jack" thriller series published by Tor, an imprint of Macmillan, says he posted on Amazon five science-fiction novels published earlier in his career at $2.99 each.

"This stuff was just sitting around, out of print, doing nothing," says Mr. Wilson, who has written about 40 books. He thinks he'll eventually make as much as $5,000 to $10,000 a month when he lists all his older titles.

Mr. Wilson doesn't foresee abandoning print, but some authors do. Thriller writer Joe Konrath says that, as more consumers buy e-books, the economics will tip.

Under the pen name Jack Kilborn, he sold 50,000 copies of his last novel, "Afraid," published by Grand Central Publishing, an imprint of Hachette Book Group, in all formats. He earned about $30,000. But if he sold it as an e-book on his own, he could make that much in 18 months by selling 800 e-books a month, he estimates.

Mr. Konrath says he's already earning more from self-published Kindle books that New York publishers rejected than from his print books. In the past 14 months, he has sold nearly 50,000 Kindle e-books, and at the current royalty rate, he makes $58,000 per year from his self-published works. When Amazon royalties double this summer, he expects to bring in $170,000 annually.

If accurate, those are impressive numbers, perhaps breathing new life into the concept of the "mid-list" author.  That being said, this CBC story (E-books: Royalties vs. respect, containing an interview with House of Anansi's Sarah MacLachlan) notes that the calculus of self-publishing is not simply a financial one:

Q: There was an interesting comment from the audience during the panel discussion that called you all "gatekeepers."

A: That's sort of what I was referring to when I said we were cultural aggregators because we are that. I think anybody who wants to publish a book ultimately wants to have it published by somebody. In some way that gives them a sense of value, in saying "I wrote something that was good enough to be published by this company."

Self-publishing still has a kind of… it's a little bit pejorative. America is a very interesting and rich example of self-publishing, and what happens often is that traditional houses, when they see a self-published book doing really, really well, they'll go and pick it up. I don't feel it's a bad thing to self-publish at all, but I do think what publishers [do] is … we try to deliver the best books and get behind them.

 

There are a variety of intangible considerations which authors (and their legal counsel) need to take into account when making the decision as to which route, self-publication or established publisher, to take.  And the "correct" answer for a particular author may well be different today as compared to what the correct answer will be a few years from now.  For a critical take on the viability of self-publishing, Canada's dean of science fiction, Robert J. Sawyer provides food for thought: Once again, folks: do not self-publish your science-fiction novel; More on self-publishing).

Rush and Rand: Using Music in Political Activities

Ben Sheffner (who's creating his own niche in covering political campaigns being accused of infringing copyright) does a nice bit of analysis of claims by Canadian rock band Rush that American libertarian politician Rand Paul made unauthorized and infringing use of Rush songs in his campaign materials.  The CBC coverage of the story notes:

Paul's campaign used Rush's The Spirit of Radio to energize a rally and another song, Tom Sawyer, in a fundraising video.

Paul also has used a line from The Spirit of Radio in speeches: "Glittering prizes and endless compromises shatter the illusion of integrity."

As Sheffner notes, a distinction needs to be drawn between playing songs at a campaign event (which would be a public performance requiring a license from the collecting society which administers those rights, such as ASCAP, BMI or, in Canada, SOCAN - the license could be held by the venue in which the event takes place or by the campaign itself) and incorporating the songs into an advertisement or online video (which would require master use and synchronization licenses from the owners of the master recording and the publishing rights in the composition).

Here at the Signal we previously discussed the use of copyrighted materials in political campaigns in the unimaginatively titled "Copyrights and Campaigns".

Post-Mortem Rights of Publicity

Marie-Andree Weiss wrote an interesting post recently comparing the treatment of post-mortem rights of publicity in California and New York (Marie-Andree's post was prompted by the then-pending enactment of California Assembly Bill 585, which extended publicity rights to deceased persons who were not famous during their lifetime, but became famous as a result of their death).

The Canadian analogue to the right of publicity is the tort of appropriation of personality.  Ad Idem (the Canadian Media Lawyers Association) hosts Mitchell A. Flagg's article Star Crazy: Keeping the Right of Publicity out of Canadian Law, which offers a lengthy treatment of US, Commonwealth and Canadian law on the topic.  Anna Shahid, writing at IPilogue, provides a very handy short overview on the tort of appropriation of personality, which includes this conclusion about post-mortem rights in Canada:

Furthermore, the personality rights of an individual survive the individual’s death and allows for his or her heirs to protect the unauthorized use of such rights. It is unclear whether the rights expire after some time has lapsed since the death of the individual. However, ‘it seems reasonable to conclude that whatever the durational limit, if any, it is unlikely to be less than 14 years’ (Glen Gould Estate v. Stoddart Publishing Co. Ltd., 1998 CanLII 5513 (ON CA)).

Additional short-form sources include Rob McDonald and Chad Zima's “I am the Greatest” - The Use of Celebrity Endorsements and Images and Daniel Anthony's Got Personality? How Can You Protect It?.  Lengthier academic treatment is available in Susan Abramovitch's “Misappropriation of Personality” (33 Canadian Business Law Journal 230 (2000)), and David Vaver's “What’s mine is not yours: Commercial appropriation of personality under the Privacy Acts of British Columbia, Manitoba and Saskatchewan” (15 UBCL Rev 241 (1981))

Bill C-32: Second and Third Weeks Commentary Round-up

A busy couple of weeks (including the ever-eventful Banff World Television and nextMEDIA extravaganza)  has meant that the Signal has fallen behind in keeping track of the commentary occasioned by the release of Bill C-32 (The Copyright Modernization Act).  That being said, here are links to items we thought worth drawing attention to from the last ten days:

As a reminder, here at the Signal we're going to do our best over the next few months to keep tabs on developments and commentary, from a variety of perspectives, surrounding Bill C-32, so we invite readers to check back often (clicking the "Bill C-32" tag below will bring you to an index of all posts on the Signal about the topic).

Bill C-32: First Week Commentary Round-up

As anticipated, the release of Bill C-32 (The Copyright Modernization Act) has generated an enormous amount of commentary - herewith, some of the material I thought it worth drawing attention to:

Harvard Journal of Sports and Entertainment Law

The inaugural issue of the Harvard Journal of Sports and Entertainment Law is now available online (table of contents; .pdf).  The content of the issue leans a little heavily towards sports law, but the calibre of the scholarship is worth checking out, regardless of focus.

Bill C-32: A Practical Solution on Digital Locks?

One of the more contentious elements of Bill C-32 (The Copyright Modernization Act) is the introduction of provisions addressing "digital locks" or "technological protection measures" (found in Sections 47 and 48 of the Bill, which would create new Sections 41 and 42 of the Copyright Act).  Critics of the digital locks provisions decry them in the following terms (let's use Michael Geist's comments as representative):

All these attempts at balance should be welcomed, yet they are undermined by the no-compromise position on digital locks.

The foundational principle of the new bill is that anytime a digital lock is used, it trumps virtually all other rights. This means that both the existing fair dealing rights and Bill C-32’s new rights all cease to function effectively so long as the rights holder places a digital lock on their content or device.

I want to contest the notion that the current draft of Bill C-32 represents a "no compromise position".  Given that we've only had the text of the Bill for a few hours, this is by necessity going to be a preliminary assessment.

In practical terms, the digital lock provisions enable a copyright to place a "lock" on their content which control access to that content and acts to prohibit certain reproductions - so, for example, the distributor of a movie on Blu-ray could place a digital lock on the Blu-ray which prevented the purchaser of that disc from copying the content of the disc onto the hard drive of the purchaser's desktop computer.  The purchaser might say they wanted to make the copy solely for purposes of creating a back-up, in case the original disc was lost.  The distributor would respond by saying that they don't want to run the risk that the purchaser is going to upload the movie onto a file-sharing site, thereby allowing other users to download the movie for free.  But, the purchaser might respond, Bill C-32 specifically allows me to create back-up copies (see Section 22 of the Bill, which creates a new Section 29.22 of the Act).  Tough, the distributor would respond: the Bill makes it clear that "breaking" a digital lock is infringement, and that doesn't change just because the lock is being "broken" in order to facilitate what would otherwise be a non-infringing use.  Hence, as Geist puts it, "anytime a digital lock is used, it trumps virtually all other rights".

As a legal matter, Geist is correct.  But this Bill needs to be assessed not just as a theoretical matter, but as a practical one.  And if we drill down a bit further into the proposed legislation, what we see is that the government has, as in so many other areas in this Bill, crafted what seems to be a rather elegant solution: the statutory damages provisions have been altered to the point where it disincentivizes a rightsholder from bringing an infringement action for infringing activity which is for private use.  The practical result?  "Breaking" a digital lock is copyright infringement, but is no more likely to result in a lawsuit against your average "private" infringer than they were likely to be sued for recording TV shows on their PVR over the past few years.

Here's the analysis: Section 46 of the Bill modifies the statutory damages provisions (Section 38.1 of the Act) to draw a distinction between infringement for commercial purposes (where damages can range from $500 to $20,000 for each work infringed) and infringements for non-commercial purposes (where damages can range from $100 to $5,000 for all works infringed).  So right off the top we've made it less punitive for "private" infringers.  The Bill then goes to mandate that courts, in the case of "private" infringers, consider the need for damages awards to be proportionate and take account of any hardship the damages might impose.

All of which is nice, but largely irrelevant (though indicative of the trend), because, even more importantly, what will become Section 41.1(3) of the revised Act provides that statutory damages are not available to an owner who sues an individual for "breaking" a digital lock when that breaking was done only for private purposes - which means, consistent with prior jurisprudence on copyright damages, damages are calculated to put a rightsholder in the position they would have occupied but for the infringement.  And in the case of an infringement for private use (such as the back-up copy illustration used above), those damages are likely to be negligible.  Absent the prospect of statutory damages, the likelihood of a rightsholder bringing an action for enforcement is radically reduced, since they'd be forced to expend enormous amounts of money to recover virtually nothing.

Thus, the proposed language seems to navigate between the two positions: it allows rightsholders to say that their digital locks are secure and claim a moral victory by describing the breaking of a digital lock as infringement, but then accords private infringers some comfort that the prospect of actually being sued is fairly minimal (after all, in all the years prior to the introduction of Bill C-32, when the full weight of statutory damages was available to rightsholders, how many lawsuits have been brought in Canada by rightsholders against people who were format-shifting or time-shifting their entertainment product?).  It's not a perfect solution, but life rarely admits of those.

The foregoing could be criticized on the basis that it is hopelessly naive to think that rightsholders will not sue - look south of the border and you'll find plenty of examples.  But admitting that involves ignoring a few things: the very different litigation cultures which obtain in Canada and the United States; the fact that the new Bill eliminates the prospect of statutory damages for "private" digital lock infringers but the lawsuits which have been criticized in the US are predicated on the availability of those very statutory damages; and the fact that mass lawsuits, as an empirical matter, simply haven't been brought in Canada to date (the fate of the initial attempt represented by the BMG v John Doe (2004 FC 488) case is illustrative).

In short, with respect to digital locks, it seems that Bill C-32, in its practical details, represents a compromise (imperfect as all such compromises necessarily are) - and likely one that all interested stakeholders can live with.

Bill C-32 - Full Text Available Online

The full text of Bill C-32 as it will be presented to Parliament for first reading is now available online.

Canada's Revised Copyright Regime: Bill C-32 Detailed

The Canadian government today announced the details of what will become Bill C-32: the Copyright Modernization Act (the text of the Bill is not yet available online) - the opening act of what is certain to be a contentious debate which will unfurl over the next few months.  Jason Magder provides coverage ("New copyright bill introduced") as does Steven Chase ("Tories unveil tougher copyright bill").  Some highlights from Magder's coverage in the Montreal Gazette:

It will be easier for recording companies and film studios to go after those who share files illegally, if a new copyright law introduced in the House of Commons Wednesday is passed.

The new law would require Internet service providers to notify their users if they receive a notice that a copyright has been infringed upon. The ISPs would then be required to hold on to the personal information of the infringing member, to turn it over if a court orders them to do so. Under the current law, ISPs only notify copyright infringers on a voluntary basis.

... Among other changes, the law legitimizes activities that most Canadians already do, such as transferring music from a legally purchased CD to an MP3 player, or recording a television show, which goes against current copyright rules, universally seen as outdated and last updated in 1997.

The legislation, however, makes it illegal to circumvent digital locks, even for personal or educational purposes.

And from Chase's coverage in the Globe and Mail:

The new bill aims to soften the blows of changes for consumers by legitimizing a lot of commonplace but grey-area activities such as home taping of TV or copying CDs to other devices or for backup purposes. It would legalize personal recording of TV, radio and Internet programs for later viewing or listening – as long as this is not done to create a permanent library of duplicated work. It would also okay the practice of copying already-purchased music, film or other electronic works to other playback devices such as MP3 players – or for backup purposes.

In what might be called the YouTube exemption: Canadians will be also free to create video “mashups” that borrow from commercial works for posting online.

Preliminary reaction from around the internet includes Michael Geist's impressively detailed consideration ("The Canadian Copyright Bill: Flawed But Fixable"), which ends with this:

...the initial reaction depends on whether you are a glass half full or glass half empty person.  For the glass half-full, the compromise positions on fair dealing, the new exceptions, and statutory damages are not bad - not perfect - but better than C-61.  For the glass half-empty, the digital lock provisions are almost identical to C-61 and stand as among the most anti-consumer copyright provisions in Canadian history.

Personally, I'm a glass half-full kind of guy (at least when it comes to copyright reform) and, without having seen the text of the bill, would strike a position even more positive than Geist's: most legislation, and particularly copyright legislation, ends up being an ungainly compromise among the interests of various stakeholders, so a bill which attempts to address a broad range of concerns and take account of a broad range of interests is inevitably going to contain elements that are problematic for whoever is assessing it.  It seems that there are many positive elements to this bill, and it will be interesting to see what survives and changes through the committee process in Parliament.

Here at the Signal we're going to do our best over the next few months to keep tabs on developments and commentary, from a variety of perspectives, surrounding Bill C-32, so we invite readers to check back often (clicking the "Bill C-32" tag below will bring you to an index of all posts on the Signal about the topic).

UPDATE: The CBC has a piece with reactions from a variety of stakeholders ("Copyright bill would outlaw breaking digital locks").

 UPDATE: The Entertainment Software Association of Canada "welcomes strong action on copyright".

UPDATE: ACTRA describes the bill as "a real blow to artists".

UPDATE: Canadian Recording Industry Association (CRIA) and Canadian Independent Music Association (CIMA) "thank the government for taking this step to protect the right of artists and other rights holders to earn a living from their work".

The Challenge of the Unlocatable Copyright Owner

What to do when you stumble across a copyrighted work (eg, a film clip, a lengthy excerpt from a book, a portion of a song, a photograph, etc.) which you want to incorporate into anew work which you are creating (such a film or book or multimedia project)?  Jeremy Phillips, posting at the 1709 Copyright Blog, notes that the UK's Intellectual Property Office has published its answer to the question: How do I locate a copyright owner if I want to use the work?  The answer provides various bits of advice on how to go about identifying who the owner of copyright is and then actually tracking them down in order to request permission.

All of which is well and good, but what happens when the owner is difficult or impossible to find?  In the UK, the advice of the Intellectual Property Office is as follows:

... if you are having difficulty locating a right holder, you should keep good records of your efforts. (This will help to show that you have been trying to act in good faith.) If you are unsuccessful in tracing the right holder, and still wish to proceed with your project, you should do so with caution. You may wish to set aside an appropriate fee for the use of the work in a special bank account, and, when you use the work, apply a statement indicating that you have tried to trace the right holder, but have failed to do so, and then invite any legitimate right holder to contact you. You should bear in mind that should the right owner appear, they may consider suing you for infringement of their rights, and in such a case you would want to show the right holder, and perhaps the courts, that you have acted in good faith and have made reasonable efforts to try to track down the right holder.

Helpful as far as it goes, but when the advice ends with "well, if you get sued, this might be helpful", perhaps it leaves something to be desired...

Here in Canada, that answer can be supplemented, as outlined in this helpful brochure published by the Copyright Board of Canada: Unlocatable Copyright Owners.  As the brochure notes, if a person desires to use a published copyrighted work (and the contemplated use does not fall within one of the exceptions to infringement contained in the Copyright Act or does not constitute fair dealing) and they have "made every reasonable effort to find the copyright owner" but been unsuccessful, then under Section 77 of the Copyright Act (Canada), an application can be made to the Copyright Board of Canada for a license.  The brochure contains useful tips on preparing an application for a license.

DOC Guidelines Commentary

Further to earlier mention of the release by the Documentary Organization of Canada (DOC) of its Guidelines to Fair Dealing Practices for Documentary Filmmakers, Vincent Doré has written a brief comment on the Guidelines at IP Osgoode's IPilogue:

The Copyright Act thus adequately considers user rights and the public interest by allowing documentary filmmakers in Canada to bring to viewers a true depiction of reality without prohibitive and unnecessary copyright clearance costs. For instance, the Guidelines state that the use of copyrighted material “for the purpose of critiquing or reviewing the composition of the material, or the views expressed in the material,” does not require copyright clearance if the use meets the requirements of “fair dealing,” and the source and author of the material are mentioned (it is noteworthy that U.S. law does not require the mentioning of source and author). Therefore, the use of copyrighted material may not require clearance, even if it undermines the market of the original work. However, the creator of the original work can be comforted by the fact that a documentary that is a substitute for or competes with the market for the original work without copyright clearance is less likely to be held to be “fair”.

As alluded to in the earlier post here at the Signal, the DOC Guidelines themselves require some close interrogation as they tend to (understandably, given the DOC's mandate for its members) adopt the most producer-favourable interpretation of various provisions in the Copyright Act and court decisions - hopefully Doré's post will be the start of a wide-ranging discussion about the Guidelines and their efficacy.