CMF Releases Its Experimental Stream Application
After launching on April 1, 2010, the Canada Media Fund has now released the Experimental Stream Application Form, which can be found by clicking here. Better late than never, I suppose.
The CMF's contributions are divided into two streams of funding:
The Experimental Stream and the Convergent Stream.
The Experimental Stream of the CMF is intended to support digital content that is innovative and interactive. It's important to note that projects must include these characteristics to be eligible for this stream of funding.
According to the CMF's Experimental Stream Guidelines 2010-2011, the definitions of innovative and interactive are as follows:
Innovation: Eligible projects must be innovative. Innovative may be expressed in terms of innovative business models, innovative content, or innovative technology. The CMF does not define or limit what is innovative - applicants are encouraged to pursue their own vision of innovation and articulate to the CMF how their project is innovative.
Interactivity: Eligible projects must be interactive. Interactivity is defined as a participatory experience between the user and a product/technology or the user and other users as enabled by the product/technology. Projects that use the internet or mobile platforms to distribute linear content without any significant interactive feature(s) are not eligible.
While the definitions of "innovative" and "interactive" are not entirely clear, what is apparent is that a simple interactive website wont be eligible for funding. The CMF are clearly looking for producers to invest a great deal of time and money in their digital content in order to be eligible under the Experimental Stream of funding. Digital content should now include sophisticated features and interesting and distinct technologies.
